Hayley Hughes is an Experience Design Lead for the Design Language System at Airbnb. She formerly pioneered the Design Language at IBM, where she led a team which served over 2,000 designers and product teams. Her philosophy is grounded in an idea she describes as system stewardship, the integrative practice of building systems from a deep understanding of human behavior, community, and culture. She has shared her scaffolded model for a « Design System of Human Needs » around the world in 12 different countries and participated in webinars with Adobe, Invision, and Monotype.
Hayley’s work has been featured in Women Who Design, Under Consideration, and « 26 Innovations by 26 Women. » She is a certified IBM Enterprise Design Thinking Leader. Outside of design systems, Hayley works on Design Operations and helps organizations transform their cultures from solely feature + product focused to people + context focused by scaling inclusive practices.